Apparently I’ve been professoring long enough to reflect back on my earlier work to see how well it has held up to the tests of time. Thanks to Ann Bartow, I have the opportunity to engage in this introspection publicly and collaboratively, among a community of scholars doing likewise. I’m in Concord, New Hampshire, today to talk about my 2011 paper, Brand Renegades. At the time I wrote it, I was responding to economic and legal dynamics between consumers, brand owners, and popular culture. Relatively light fare, but with a legal hook.
Nowadays, these issues carry a bit more weight. As with everything else in these dark times, brands have become battlegrounds for high-stakes political identity clashes. I’ve talked about this trend in the media; today I’ll be discussing what I think it means for law.