I’m in Chicago for the the 15th Annual Intellectual Property Scholars Conference, where I’ll be presenting one of the projects I’ve been working on this summer for the first time. The project, whose working title is “Legal Sets,” is a work of legal theory that uses IP doctrine as its primary exemplary material. You can get a sneak peek at my slides for the presentation here.
jsheff
LV Loss is About the EU, Not Handbags
Some of my IP friends are posting today about Louis Vuitton’s loss last week of a trademark fight over its checkerboard pattern in the EU General Court. This was news in Europe when it happened (the IPKat, a great resource for EU IP happenings, reported on it at the time), but it was only picked up on in the popular US fashion press today (here and here and here, for example).
LV is a very vigorous (some would say bullying) trademark litigant here in the US. And so there may be a tendency to chalk up this opinion to their pattern of overreaching on substantive trademark law. But it’s always a good idea to read the actual decisions (here and here). Because when you do, a somewhat different picture emerges.
To my eye these cases are not so much about trademark law as they are about the legal and economic structure of the EU (in the particular context of community-wide IP rights). The key language (paragraph 84 in both opinions) is:
“It follows from the unitary character of the Community trade mark that, in order to be accepted for registration, a sign must have distinctive character throughout the European Union.”
In other words, to get community-wide protection a mark must serve as a trademark in every member state, not just a few, or even a majority. This creates a higher evidentiary burden for LV, but potentially not an insurmountable one. It also provides an incentive for manufacturers and merchants not to ignore the peripheral EU countries when marketing their products. It is, in other words, less about trademarks than it is about trade. But in any case, it’s a fascinating issue for those who are interested in the increasing internationalization of IP rights and regimes.
Faith-Based vs. Value-Based IP: On the Lemley-Merges Debate
The splash in the IP academy today is Mark Lemley’s posting last night of a somewhat polemical essay he has forthcoming in the UCLA Law Review. In it he criticizes a number of IP scholars–principally his former Berkeley colleague Rob Merges–for turning to moral-rights-based arguments in favor of strong intellectual property protections as mounting empirical evidence fails to present a compelling case for their preferred policies. The “faith-based” epithet is intentionally provocative, but the money graf comes at the end (footnotes omitted):
But if you are one of the faithful, I probably haven’t persuaded you. The psychology literature suggests that while people are willing to be corrected about factual inaccuracies—things they think are true but are not—they are essentially impervious to correction once the thing that turns out to be untrue crosses the line into a belief. And that leads me to the last—and, to me, most worrisome—problem with faith-based IP. If you are a true believer, we have nothing to say to each other. I don’t mean by that that I am giving up on you, deciding that you’re not worth my time to persuade. Rather, I mean that we simply cannot speak the same language. There is no principled way to compare one person’s claim to lost freedom to another’s claim to a right to ownership. Nor is there a way to weigh your claim of moral entitlement against evidence that the exercise of that right actually reduces creativity by others. Faith-based IP is at its base a religion and not a science because it does not admit the prospect of being proven wrong. The inevitable result of a move toward faith-based IP is that we will make policy based on our instincts without being able to engage in a meaningful conversation about the wisdom of that policy.
The accusation Mark is making here is of epistemic closure: that his antagonists are unwilling to entertain the possibility that they are mistaken, or to candidly weigh evidence that would tend to prove such a mistake. For an academic, them’s fightin’ words. And I think they’re unfortunate. I think the problem here is neither epistemic nor methodological; it’s political (in a non-pejorative sense).
I suspect we are dealing with two academic camps that simply value different things in different measure, as humans are wont to do. This disagreement might lead to the conclusion that the two sides “have nothing to say to each other.” But we might also conclude that the apparent absence of a shared language between moral theorists and consequentialists is precisely the type of problem academics in an applied discipline like law are particularly well-suited to solve, by looking beneath the language each camp uses to identify the ideas and disagreements underneath, and frame the issues in a language that both sides can engage on the merits. Indeed, that’s precisely what I’ve been working on lately.
For example: Mark takes a very strong position in his essay against “rights-talk” in IP: the idea that the market interventions IP law makes in favor of authors and inventors (and those in privity with them) are “some kind of prepolitical right to which inventors and creators are entitled” “regardless of the social cost that granting that right imposes” (pp. 10, 15). But I think very few if any IP scholars–even Rob–are willing to take such an extreme theoretical position in favor of strong IP rights. Rob’s foray into rights-based justification for IP rights is hardly the stuff of doctrinaire deontological theory; it is suffused with concerns over consequences that a strict Kantian might shrug off as either the rational implication of self-consistent moral duties or the sphere of practical reason rather than moral theory (take Rob’s entire chapter on what he calls “The Proportionality Principle,” for example).
I think it is clear that Rob thinks very highly of authors and inventors, and is willing to privilege them over users and consumers in many contexts where Mark would prefer to allow competition to do its consumer-friendly work at the expense of the professional creative class. But it isn’t clear that in choosing the language of Kant and Rawls to justify his preference, Rob is shutting himself off to evidence that would persuade him that any of Mark’s particular policy preferences are well-founded, any more than I think Mark would dismiss out of hand the idea that some of the benefits of creative activity might be overlooked in particular forms of cost-benefit analysis. Instead, I think these two scholars are simply disagreeing over the appropriate domain of empirical inquiry–chiefly with respect to the measurement of value.
The line between the empirical and the normative is not so clear here. Take a seemingly simple example: How much is fan fiction worth to society? How should we even go about trying to answer this question? Is revealed preference through market transactions a reliable empirical measure in this context? Is there some way to measure imputed foregone income of fanfic authors, and if so would that be a good measure? Might there be some legitimate value in the freedom of fans to express themselves through transformative works that can’t be measured economically or even empirically? And on the other side of the ledger, how much value is generated by giving the commercial author the right to control the production of such works? Again, are the commercial author’s own preferences revealed through market transactions a useful measure? Is the psychological reward authors feel when exercising control over their own creations something that we can empirically measure? If so, should we count it? And If so, how do we weigh that psychological reward against the psychological reward experienced by fanfic authors? And finally, what value do those of us who neither create commercial works nor use them as a basis for our own expression derive from a world in which fanfiction is liberally allowed? Or strictly controlled? Again, how would we measure that value? How would we compare it to the other forms of value already discussed?
We can ask similar questions about most areas of innovation and creativity–from pharmaceutical patents to federal research grants to streaming audio royalties. Mark would have us obtain the relevant data and follow where it leads, which sounds good in the abstract. But the first step in answering any question in these areas of policy empirically is figuring out whether there is even anything useful to measure, or whether the relevant questions are too deeply enmeshed in questions of subjective value that empirical measurement cannot meaningfully capture. These are, in the language of moral philosophy, the problems of interpersonal comparison and aggregation. And the debate over them is an old one, in law, in philosophy, and even in literature; it goes back at least to Dworkin and Posner; to Parfit and Scanlon (and, yes, Rawls); to Dostoyevsky and to Captain Spock. And ultimately, as I noted above and will be arguing in a book I’m currently working on, these problems are not theoretical or empirical; they are political (in the non-pejorative sense). That is, when two parties fundamentally disagree over questions of value that cannot be resolved empirically, the only tools we can feasibly use to resolve the disagreement are political ones. (Of course, this observation thrusts us into the knot of dilemmas handed down to us from Arrow, Sen, and the rest of the social choice theorists, but that is a separate issue for another day.)
There are good reasons why a thinker in the area of IP might dispute the relevance of empirical evidence on many of the questions we deal with–though it would be the poor scholar indeed who shuts out relevant empirical data entirely on those issues to which it is relevant. I don’t think Rob has done that; I think he and Mark simply disagree as to which of the questions that we must confront in setting innovation policy can be helpfully answered by reference to empirical evidence. We may not ultimately agree on that particular problem–on whether a particular predicate for a policy decision is properly considered empirical or normative. Indeed, I don’t agree entirely with Rob or with Mark on that problem, let alone on the policy positions that they might derive from their particular approaches to the task. But I am quite certain that this is something we can indeed talk about in a common language if we turn the temperature down a bit.
Institutional Competence: SCOTUS Dings CAFC
Finally, practical considerations favor clear error review. We have previously pointed out that clear error review is “particularly” important where patent law is at issue because patent law is “a field where so much depends upon familiarity with specific scientific problems and principles not usually contained in the general storehouse of knowledge and experience.” Graver Tank & Mfg.Co. v. Linde Air Products Co., 339 U. S. 605, 610 (1950). A district court judge who has presided over, and listened to, the entirety of a proceeding has a comparatively greater opportunity to gain that familiarity than an appeals court judge who must read a written transcript or perhaps just those portions to which the parties have referred. Cf. Lighting Ballast, 744 F. 3d, at 1311 (O’Malley, J., dissenting) (Federal Circuit judges “lack the tools that district courts have available to resolve factual disputes fairly and accurately,” such as questioning the experts, examining the invention in operation, or appointing a court-appointed expert); Anderson, 470 U. S., at 574 (“The trial judge’s major role is the determination of fact, and with experience in fulfilling that role comes expertise”).
The Nice Classification and Law’s Expressive Function
Happy New Year! For trademark lawyers, today marks the entry into force of the 2015 Version of the 10th Edition of the Nice Classification. This is the classification system that trademark owners refer to in identifying what types of goods or services they are claiming a right to use their marks with. (Trademark law allows for concurrent use by different users in sufficiently distinct product or service categories–think Delta Faucets and Delta Airlines). Just scanning the USPTO’s helpful list of “noteworthy changes” in the 2015 version, I’m reminded how much trademark law is a window into society, and how it can be example of what Cass Sunstein called the “expressive function” of the law.
Glancing through the list, we see that e-cigarette fluids are now firmly associated with smoking and tobacco instead of chemistry; that 3D-printers are considered less a scientific curiosity and more a useful tool; that the government is no longer quite so particular about categorizing sex toys according to precisely how they get you off.
Of course, against this apparently progressive list of changes are some more troubling indicia of an increasingly stratified and commodified consumer culture. We must now be careful to distinguish custom tailoring from mere clothing repair. We apparently need separate categories for all the various specialty mitts one might use for different household tasks–whereas once a washcloth could be used in the shower or on your car, now you need two different specially-designed gloves to achieve both tasks–and be sure you don’t confuse either with the different specialty mitt you use in the kitchen. And because even in our social interactions we’d rather spend money than time and effort, there is now legal recognition for branded gift wrapping services.
So that’s where we’re headed in 2015. Whether law is leading or following, I’ll leave you to decide.
Don’t Hate the Player, Hate the Game
Via engadget, here’s an IP-related story that brings me back to middle school. A redditor who (currently) goes under the handle XsimonbelmontX has clearly spent a lot of time building and testing a board game based on one of my favorite 8-bit side-scrolling platformers from the 1980s, Castlevania:
It’s an impressive bit of work. The game involves co-operative play, and in addition to the progressive board game format it seems to incorporate elements of card-based role playing games like Magic: The Gathering in addition to die-based roleplaying elements reminiscent of Dungeons & Dragons. Responses on Reddit are quite positive; the general tenor is captured by the current leading comment, from redditor “Canadianized” which reads: “I would buy the fuck out of this.”
But of course, Canadianized can’t buy XsimonbelmontX’s game, because it’s not available for sale–there’s just the one prototype. And some redditors, predictably, blame IP (see here, and here). But the IP story appears to be somewhat complicated.
There Is No Market for Human Flourishing
A blog post by Santa Clara economist and law professor David Friedman came across one of my social media feeds today, and it resonated with a lot of issues I’ve been thinking about lately. Friedman is taking issue with a particular corner of the climate change debate: the uncertainty over the sign and magnitude of future economic effects of climate change. This uncertainty, he argues, counsels caution: we know it would be very costly to intervene right now; but waiting will allow for more precise assessment of the potential costs of climate change, a longer time frame for spreading those costs over the human population, and–importantly–potential to distribute those costs in a more appropriate way. Here are the key passages for my purposes:
Diking against a meter of sea level change could be a serious problem for Bangladesh if it happened tomorrow. If Bangladesh follows the pattern of China, where GDP per capita has increased twenty fold since Mao’s death, by the time it happens they can pay the cost out of small change.
…
William Nordhaus, an economist who has specialized in climate issues … reported his estimate of how much greater the cost of climate change would be if we waited fifty years to deal with it instead of taking the optimal action at once. The number was $4.1 trillion. He took that as an argument for action, writing that “Wars have been started over smaller sums.”As I pointed out in a post here responding to Nordhaus, the cost is spread over the entire world and a long period of time. Annualized, it comes to something under .1% of world GNP.(Emphasis and link to Nordhaus article added–JNS)
I have no specialized insight into the climate change debate, I have no particular beef against Prof. Friedman or his work, and I carry no particular brief for Prof. Nordhaus or his work. But I think this particular post is a very good encapsulation of how profoundly unhelpful the welfare economics approach is in analyzing problems of social cooperation over long time scales and across disparate populations, and I thought I’d take the opportunity to try to explain why.
Bleg: Seeking Research on “Disparaging” Trademarks Under Lanham Act 2(a)
Because I don’t have enough to do, I have taken on a time-sensitive research project for an ABA task force examining the provisions of the Lanham Act barring registrations of “scandalous” and “disparaging” marks (my task focuses on disparagement). I’m sure many of my law professor and lawyer friends have thought and written about these provisions more thoroughly than I have. If you’re one of them, I’d be grateful for you pointing me in the direction of the best sources to consult. Shameless self-promotion is heartily encouraged.
“Who Should Pay for Progress?”–IPSC Talk Draft
Anyone with interest can preview my remarks for the opening plenary of IPSC here. The actual talk is going to be an abridgement of this (already abridged) summary of the project; in the intellectual speed-dating that IPSC has become, 10 minutes is all we get.
“Who Should Pay for Progress?” to Kick Off IPSC 2014 at Berkeley
Well, this is a very nice surprise. It looks like my current research project, “Who Should Pay for Progress?”, has been selected as the first presentation of the opening plenary session of the 14th Annual Intellectual Property Scholars Conference at UC Berkeley in two weeks. IPSC is the largest annual gathering of the intellectual property law academy, with over 150 scholars from all over the world presenting this year. As in past years, the organizers seem to have reserved the six plenary spots for relatively junior scholars–one of the more generous practices of an unusually generous scholarly community. Obviously I’m extremely grateful to the conference organizers for selecting my project; I’ll do my best not to disappoint.